Cynosure launches “Be strong. Be sexy. Be confident.” campaign
offering consumers the chance to meet the Hollywood icon and win free
SculpSure
®
treatments
MARLBOROUGH, Mass.--(BUSINESS WIRE)--
Hologic’s (Nasdaq: HOLX)
Cynosure division announced today that iconic actress, model, Broadway
star and author Brooke Shields will serve as national spokesperson for
the state-of-the-art SculpSure® body contouring laser
treatment. As the face of SculpSure’s new “Be strong. Be sexy. Be
confident.” campaign, Shields will inspire consumers to live confidently
in a body that reflects their hard work and commitment to a healthy
lifestyle.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190423005167/en/
Brooke Shields (Photo: Business Wire)
SculpSure body contouring is an FDA-cleared, non-invasive, light-based
treatment that safely and effectively targets and permanently destroys
fat cells in the treated area, helping women and men achieve a slimmer
appearance. SculpSure uses laser technology to raise the temperature of
body fat to disrupt and destroy these cells, which are naturally
eliminated over time and do not return. Patients are able to achieve
desired results — without downtime or surgery — through customized
treatment plans, with each treatment lasting only 25 minutes.
“Growing up under scrutiny, I often struggled with body confidence,”
said Shields. “Through the years, I’ve worked really hard to maintain a
healthy lifestyle, but there’s always a few stubborn areas that I can
never quite change. Like everyone else, I want to feel and look my best.
That’s why I’m thrilled to have found a solution that works. I chose
SculpSure treatments because I was looking for a body contouring option
that complements the hard work I put in every day, and I want to inspire
others to feel beautiful and confident.”
Shields will educate consumers about SculpSure through a campaign that
includes digital advertising, social media, videos and in-office patient
collateral. The “Be strong. Be sexy. Be confident.” campaign will kick
off with a contest from April 23 to July 9, 2019. Consumers who visit SculpSure.com
and upload a photo of themselves and share how a SculpSure treatment
will improve their self-confidence will have a chance to win two free
SculpSure treatments and a trip to New York City. The winner will visit
Brooke’s favorite New York spots and meet Brooke for a professional
photo shoot together.
“Brooke is timeless — and the epitome of strength, beauty and
confidence,” said Kevin Thornal, Hologic’s Division President, Cynosure.
“Her authenticity, relatability and multigenerational appeal make her
the perfect partner for SculpSure body contouring. We take great pride
in our mission to enhance lives and provide treatments that help
consumers feel more confident. SculpSure treatments are changing the
game for women and men to help them feel strong, sexy and confident.”
SculpSure treatments have a high patient satisfaction rating on
RealSelf.com, the leading review site for medical aesthetic treatments,
and was recognized as a 2019 RealSelf “Most Worth It” procedure based on
consumer satisfaction scores. The clinically proven, non-surgical
treatment has been approved for use on the abdomen, love handles
(flanks), back, thighs and under the chin.
“SculpSure is an entirely different approach to non-invasive lipolysis,
one that is safe, highly effective and backed by impressive clinical
research and scientific data — without major side effects like other
body contouring treatments currently on the market,” said Dr. Dennis
Gross, board-certified dermatologist and dermatologic surgeon at Dr.
Dennis Gross Dermatology. “My patients love the SculpSure treatment
because it helps them eliminate problem areas that have bothered them
for quite some time. Brooke’s broad appeal will inspire others to be
unapologetic in seeking support to reach their wellness and body goals.”
To learn more about SculpSure body contouring, the campaign and the
contest, please visit www.sculpsure.com.
About Hologic, Inc.
Hologic, Inc. is an innovative medical technology company primarily
focused on improving women’s health and well-being through early
detection and treatment. For more information on Hologic, visit www.hologic.com.
Hologic and The Science of Sure, and associated logos are registered
trademarks of Hologic, Inc. and/or its subsidiaries in the United States
and/or other countries. Cynosure and SculpSure are registered trademarks
of Cynosure, LLC.
Forward-Looking Statements
This news release may contain forward-looking information that involves
risks and uncertainties, including statements about the use of Hologic
products. There can be no assurance these products will achieve the
benefits described herein or that such benefits will be replicated in
any particular manner with respect to an individual patient, as the
actual effect of the use of the products can only be determined on a
case-by-case basis. In addition, there can be no assurance that these
products will be commercially successful or achieve any expected level
of sales. Hologic expressly disclaims any obligation or undertaking to
release publicly any updates or revisions to any such statements
presented herein to reflect any change in expectations or any change in
events, conditions or circumstances on which any such data or statements
are based.
SOURCE: Hologic, Inc.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190423005167/en/
Media Contact:
Jane Mazur
+1
508.263.8764 (direct)
+1 585.355.5978 (mobile)
[email protected]
Investor Contact:
Michael Watts
+1
858.410.8588
[email protected]
Source: Hologic, Inc.